Certification in the Value Chain for Fresh Fruits
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Certification to voluntary standards is increasingly used by banana producers and exporters worldwide. This report deals with voluntary certification schemes, with a particular focus on those that use an on product label targeting consumers and have the potential to generate a price premium. The report describes the main patterns of international trade in certified bananas. It examines the market situation and prospects of certified organic and fair trade bananas. It reviews the va rious types of benefits and challenges associated with organic and fair trade bananas from the perspective of producing countries. Export prices for certified bananas are analysed and compared to those of conventional fruit for a selection of producing countries. The report analyzes the distribution of prices along selected value chains and seeks to determine whether producing countries reap the full benefits of certified banana exports. It examines the policy implications and su ggests areas for further research and action.