Strategic Communication for Development Projects : A Toolkit for Task Team Leaders

Vista sencilla de ítem
dc.creatorCabanero-Verzosa, Cecilia
dc.date2014-09-17T20:54:10Z
dc.date2014-09-17T20:54:10Z
dc.date2003
dc.date.accessioned2026-07-01T00:58:31Z
dc.descriptionEfforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication programs must be designed to support behavior change in key constituencies delivering the message not just to potential clients, but to health providers as well. This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in PHN projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to planning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication.
dc.formatapplication/pdf
dc.formattext/plain
dc.identifierhttp://documents.worldbank.org/curated/en/2003/01/20161725/strategic-communication-development-projects-toolkit-task-team-leaders
dc.identifierhttps://hdl.handle.net/10986/20227
dc.identifierhttps://doi.org/10.1596/20227
dc.identifier.urihttp://hdl.handle.net/123456789/413733
dc.languageEnglish
dc.languageen_US
dc.publisherWorld Bank, Washington, DC
dc.rightsCC BY 3.0 IGO
dc.rightshttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectACCESS TO INFORMATION
dc.subjectADMINISTRATIVE SYSTEMS
dc.subjectADVERTISING
dc.subjectAGED
dc.subjectALTERNATIVE STRATEGY
dc.subjectAPPROPRIATE TECHNOLOGY
dc.subjectBABIES
dc.subjectBEHAVIOR CHANGE
dc.subjectBEHAVIORS
dc.subjectBELIEFS
dc.subjectBEST PRACTICE
dc.subjectBEST PRACTICES
dc.subjectBIRTH ATTENDANTS
dc.subjectBREAST FEEDING
dc.subjectBREASTFEEDING
dc.subjectBROADCAST
dc.subjectBULLETIN
dc.subjectCAPACITY BUILDING
dc.subjectCAPACITY-BUILDING
dc.subjectCHANGE IN BEHAVIOR
dc.subjectCHANGE IN POPULATION
dc.subjectCHILD CARE
dc.subjectCHILD HEALTH
dc.subjectCHILD SURVIVAL
dc.subjectCHILDBIRTH
dc.subjectCLASSROOM TEACHERS
dc.subjectCLINICS
dc.subjectCOLLABORATION
dc.subjectCOMMUNICATION ACTIVITIES
dc.subjectCOMMUNICATION ACTIVITY
dc.subjectCOMMUNICATION CAMPAIGN
dc.subjectCOMMUNICATION CHANNELS
dc.subjectCOMMUNICATION DATA
dc.subjectCOMMUNICATION EFFORTS
dc.subjectCOMMUNICATION SKILLS
dc.subjectCOMMUNICATION SPECIALISTS
dc.subjectCOMMUNICATION STRATEGIES
dc.subjectCOMMUNICATION STRATEGY
dc.subjectCOMMUNITIES
dc.subjectCOMPLEXITY
dc.subjectCONDOM
dc.subjectCONDOM USE
dc.subjectCONDOMS
dc.subjectCONTRACEPTIVE METHOD
dc.subjectCONTRACEPTIVE METHODS
dc.subjectCONTRACEPTIVES
dc.subjectCOPYRIGHT
dc.subjectCOUNSELORS
dc.subjectDATA COLLECTION
dc.subjectDATA SOURCES
dc.subjectDECISION MAKING
dc.subjectDECISION-MAKING
dc.subjectDELIVERY SYSTEM
dc.subjectDEMAND FOR SERVICES
dc.subjectDEVELOPING COUNTRIES
dc.subjectDISCUSSION
dc.subjectDISCUSSIONS
dc.subjectDISSEMINATION
dc.subjectDISTANCE LEARNING
dc.subjectDOCUMENTS
dc.subjectDRUGS
dc.subjectEPIDEMIOLOGICAL RESEARCH
dc.subjectEXIT INTERVIEW
dc.subjectFAMILY CARE
dc.subjectFAMILY CARE INTERNATIONAL
dc.subjectFAMILY HEALTH
dc.subjectFAMILY PLANNING
dc.subjectFAMILY PLANNING PROGRAM
dc.subjectFAMILY PLANNING PROGRAMS
dc.subjectFAMILY WELFARE
dc.subjectFEWER PEOPLE
dc.subjectFINANCIAL RESOURCES
dc.subjectFOCUS GROUP DISCUSSIONS
dc.subjectFOCUS GROUPS
dc.subjectHEALTH CARE
dc.subjectHEALTH CENTERS
dc.subjectHEALTH EDUCATION
dc.subjectHEALTH FACILITIES
dc.subjectHEALTH INDICATORS
dc.subjectHEALTH INTERVENTIONS
dc.subjectHEALTH OUTCOMES
dc.subjectHEALTH PROBLEMS
dc.subjectHEALTH PROMOTION
dc.subjectHEALTH PROVIDERS
dc.subjectHEALTH RISKS
dc.subjectHEALTH SERVICES
dc.subjectHEALTH SYSTEMS
dc.subjectHEALTH WORKERS
dc.subjectHIV
dc.subjectHOSPITAL
dc.subjectHOSPITALS
dc.subjectHOUSEHOLD LEVEL
dc.subjectHUMAN DEVELOPMENT
dc.subjectHUMAN RESOURCES
dc.subjectIDEAS
dc.subjectILLNESS
dc.subjectILLNESSES
dc.subjectIMMUNIZATION
dc.subjectIMMUNIZATIONS
dc.subjectIMPLEMENTATION PLAN
dc.subjectIMPLEMENTATION STAGES
dc.subjectIMPROVEMENT OF HEALTH
dc.subjectINFANT
dc.subjectINFORMED CHOICE
dc.subjectINSTITUTIONAL CAPACITY
dc.subjectINTEGRATION
dc.subjectINTENDED AUDIENCES
dc.subjectINTERMEDIARIES
dc.subjectINTERPERSONAL COMMUNICATION
dc.subjectINTERVENTION
dc.subjectLEARNING
dc.subjectLOGISTICAL INFORMATION
dc.subjectMARKET RESEARCH
dc.subjectMARRIED MEN
dc.subjectMARRIED WOMEN
dc.subjectMASS COMMUNICATION
dc.subjectMASS MEDIA
dc.subjectMATERIAL
dc.subjectMATERNAL MORTALITY
dc.subjectMATERNAL MORTALITY RATES
dc.subjectMEASLES
dc.subjectMEASLES IMMUNIZATION
dc.subjectMEDIA
dc.subjectMEDICINES
dc.subjectMIDWIVES
dc.subjectMINISTRIES OF HEALTH
dc.subjectMINISTRY OF HEALTH
dc.subjectMODERN CONTRACEPTION
dc.subjectMORBIDITY
dc.subjectMORTALITY
dc.subjectMOTHER
dc.subjectMULTIPLE PARTNERS
dc.subjectNATIONAL FAMILY PLANNING
dc.subjectNETWORKS
dc.subjectNEWBORNS
dc.subjectNUMBER OF PEOPLE
dc.subjectNUTRITION
dc.subjectOBSTETRIC EMERGENCIES
dc.subjectOPINION LEADERS
dc.subjectORAL REHYDRATION THERAPY
dc.subjectORGANIZATIONAL STRUCTURE
dc.subjectORGANIZATIONAL SYSTEMS
dc.subjectOUTREACH WORKERS
dc.subjectPARTICIPATORY METHODS
dc.subjectPARTICIPATORY PROCESS
dc.subjectPERFORMANCE INDICATORS
dc.subjectPHARMACIES
dc.subjectPHYSICIANS
dc.subjectPOLITICAL SUPPORT
dc.subjectPOPULATION ACTIVITIES
dc.subjectPOSTERS
dc.subjectPOTENTIAL USERS
dc.subjectPREGNANCY
dc.subjectPREGNANT WOMEN
dc.subjectPRETESTING
dc.subjectPREVENTIVE ACTION
dc.subjectPRIVATE SECTOR
dc.subjectPROBLEM SOLVING
dc.subjectPROGRESS
dc.subjectPROTOTYPE
dc.subjectPUBLIC AWARENESS
dc.subjectPUBLIC HEALTH
dc.subjectPUBLIC HEALTH PROBLEM
dc.subjectPUBLIC HOSPITALS
dc.subjectQUALITY OF SERVICE
dc.subjectQUALITY SERVICES
dc.subjectQUANTITATIVE RESEARCH
dc.subjectRADIO
dc.subjectRADIO PROGRAM
dc.subjectRADIO PROGRAMS
dc.subjectRESOURCE CONSTRAINTS
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectRETAIL OUTLETS
dc.subjectRURAL AREAS
dc.subjectSAFE MOTHERHOOD
dc.subjectSECONDARY SCHOOL
dc.subjectSECONDARY SCHOOLS
dc.subjectSECRETARY OF HEALTH
dc.subjectSERVICE DELIVERY
dc.subjectSERVICE PROVIDERS
dc.subjectSERVICE PROVISION
dc.subjectSERVICE QUALITY
dc.subjectSEX
dc.subjectSEXUAL INTERCOURSE
dc.subjectSEXUALLY TRANSMITTED DISEASES
dc.subjectSITES
dc.subjectSMOKERS
dc.subjectSMOKING
dc.subjectSOCIAL EXPECTATIONS
dc.subjectSOCIAL FACTORS
dc.subjectSOCIAL MARKETING
dc.subjectSOCIAL NORMS
dc.subjectSOCIAL SUPPORT
dc.subjectSOURCES OF INFORMATION
dc.subjectSPOUSES
dc.subjectSTDS
dc.subjectSUPERVISION
dc.subjectTARGETS
dc.subjectTECHNICAL EXPERTS
dc.subjectTECHNICAL SKILLS
dc.subjectTECHNICAL SUPPORT
dc.subjectTEEN
dc.subjectTELEVISION
dc.subjectTELEVISION ADVERTISEMENTS
dc.subjectTHINKING
dc.subjectTRADITIONAL BIRTH ATTENDANTS
dc.subjectTRAINING HEALTH WORKERS
dc.subjectTRANSMISSION
dc.subjectTV
dc.subjectUNMARRIED WOMEN
dc.subjectUNPROTECTED SEX
dc.subjectUNPROTECTED SEXUAL INTERCOURSE
dc.subjectURBAN AREAS
dc.subjectURBAN WOMEN
dc.subjectUSE OF CONDOMS
dc.subjectUSE OF RESOURCES
dc.subjectUSERS
dc.subjectVACCINATION
dc.subjectVACCINES
dc.subjectVARIETY
dc.subjectVERIFICATION
dc.subjectVIDEO
dc.subjectWOMENS HEALTH
dc.subjectWORKERS
dc.subjectWORLD HEALTH ORGANIZATION
dc.titleStrategic Communication for Development Projects : A Toolkit for Task Team Leaders
dc.titleComunicacion estrategica para proyectos de desarrollo : herramientas para coordinadores de equipos de trabajo

Archivos

Colecciones

AgroKnow