Market Quality of Pacific Northwest Pears
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
This study uses data collected from retail grocery chains during marketing season 2003-2004 to examine the external
quality and price variations of Pacific Northwest pears. Quality refers to overall fruit appearance and presence
of external disorders. Results from a bivariate probit model show that fruit weight and firmness had a positive effect
on overall appearance. Results from a hedonic price model show that the recurrence of external disorders is not
necessarily negatively correlated with price variations. Overall, this study shows the need to investigate methods of
storage, packing, and transportation to achieve the ideal fruit characteristics that appeal to consumers, wholesalers,
and retailers.