ANALYSIS OF CONSUMER PREFERENCES FOR PACKAGE SIZES FOR BEEF AND PORK PRODUCTS AS RELATED TO THEIR DEMOGRAPHIC CHARACTERISTICS
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Delaware consumers were surveyed to obtain information about package size preferences for fresh beef and pork products. A chi-square and gamma analysis was made and age was found to be significant and positively correlated to the size of package chosen for various roasts and flank steak. Age and preferred package size was negatively correlated for ground beef, sirloin steak, spareribs, and pork chops. The larger the family the greater the tendency to buy larger packages of ground beef and roasts, as well as spareribs and pork chops. Those with higher incomes tended to purchase larger steaks. Females showed preferences for smaller packages while males preferred larger packages.