Framing and managing the adoption of practice change for NRM by farmers.
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
Public good objectives have, for many years, encouraged governments to target farmers with
propositions for change to their production practices. Initially these propositions were
attempts to accelerate the adoption of innovations that offered enhanced productivity. They
have come to include change designed to enhance environmental stewardship. Coarse or
incomplete specification of the costs and benefits of practice change, and of the whole process
in which its promotion is embedded, impedes meaningful analysis of likely levels of adoption.
In this paper frameworks from marketing and organisational behaviour are applied to a case
study to evaluate their possible usefulness to the better framing of adoption decision making.