Rising demand for livestock products in India: nature, patterns and implications
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With a large population and recent growth in consumer income, India’s demand for food has
increased. However, research continues to emphasise basic foods, and the demand for livestock products remains poorly understood. This study examines the demand for livestock products by Indian consumers using national sample survey data. The study shows that there has been a rapid rise in the demand for livestock products in India. Within the livestock products group, milk and
milk products hold the dominant share. Our analysis further suggests that India’s rapid rise in the demand for livestock products may far outpace its domestic supply. Implications are discussed.