Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan
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The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers
in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with
locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify
the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education
and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products
in the marketplace.