Role of credence and health information in determining US consumers’ willingness-to-pay for grass-finished beef

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dc.creatorUmberger, Wendy J.
dc.creatorBoxall, Peter C.
dc.creatorLacy, R. Curt
dc.date2017-04-01T19:19:00Z
dc.date.accessioned2026-07-09T07:38:56Z
dc.descriptionConsumer demand for forage- or grass-finished beef is rapidly emerging in the US. This research uses data elicited from consumer surveys and experimental auctions to provide insight on product attributes (taste/flavour, credence and nutritional characteristics) and socio-demographic factors that are most important in determining US consumers’ preferences and willingness to pay premiums for grass-finished versus grain-finished beef. Information related to beef production processes increased the probability consumers would be willing to pay a premium for grass-fed beef. However, it appears that health-related messages are more important drivers of willingnessto- pay, on average, than the absence of antibiotics and supplemental hormones and traceability. Labelling information regarding grass-fed beef’s nutritional content and related production processes is vital for maintaining and growing premium niche markets for grass-fed beef in the US. The relative size of the willingness to pay estimates compared to previous cost estimates suggest that the Australian beef industry may have a comparative advantage for finishing beef on forage and marketing premium grass-fed differentiated beef products in the US market.
dc.identifierdoi:10.22004/ag.econ.161983
dc.identifierhttps://ageconsearch.umn.edu/record/161983/files/j.1467-8489.2009.00466.x.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/161983
dc.identifier.urihttp://hdl.handle.net/123456789/590633
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/161983
dc.titleRole of credence and health information in determining US consumers’ willingness-to-pay for grass-finished beef
dc.typeText

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