AN EXPERIMENTAL APPROACH TO ESTIMATING WILLINGESS-TOPAY FOR IMPROVEMENTS IN FOOD SAFETY

dc.creatorCao, Kay
dc.creatorGibson, John
dc.creatorScrimgeour, Frank G.
dc.date2017-04-01T19:35:56Z
dc.date.accessioned2026-07-09T06:37:56Z
dc.descriptionThis paper presents the results obtained from two experimental auctions regarding consumer willingness-to-pay (WTP) for food safety improvements. The research found a positive WTP for food safety. However WTP amounts are different when participants bid with objective risk information as compared with the naive (bid without this risk information. There appears to be no significant difference in WTP regarding different magnitudes of risk reduction.
dc.identifierdoi:10.22004/ag.econ.137802
dc.identifierhttps://ageconsearch.umn.edu/record/137802/files/2005_cao.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/137802
dc.identifier.urihttp://hdl.handle.net/123456789/578928
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/137802
dc.titleAN EXPERIMENTAL APPROACH TO ESTIMATING WILLINGESS-TOPAY FOR IMPROVEMENTS IN FOOD SAFETY
dc.typeText

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