ORGANIZING SCAN DATA FOR MARKET RESEARCH

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dc.creatorEastwood, David B.
dc.date2017-04-01T15:31:12Z
dc.date.accessioned2026-07-09T03:55:07Z
dc.descriptionTwo areas of practical problems in creating scan data sets for demand and marketing research are discussed. The first pertains to organizing scan data for variable weight items into consumer demand categories. The second is a set of problems associated with the creation of an advertising data set that can be merged with scan data to assess marketing strategies.
dc.identifierdoi:10.22004/ag.econ.26536
dc.identifierhttps://ageconsearch.umn.edu/record/26536/files/21020045.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/26536
dc.identifier.urihttp://hdl.handle.net/123456789/541950
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/26536
dc.titleORGANIZING SCAN DATA FOR MARKET RESEARCH
dc.typeText

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University of Minnesota