Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast
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Given the geography and agroclimatic conditions of the Southeast, coupled with continued
population expansion from in-migration, local foods markets may be a promising niche
market for some farms in the region. The Southeast has more small farms than any other
U.S. region. Using farm-level data, we address the question of how successful southeastern
farms engaged in direct sales to consumers differ from other farms. We also include a case
study of a marketing association in the panhandle of Florida. In both analyses, we focus on
the role of the supply chain for direct sales in explaining farm returns.