Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products

dc.creatorMcKendree, Melissa G.S.
dc.creatorOlynk Widmar, Nicole
dc.creatorOrtega, David L.
dc.creatorFoster, Kenneth A.
dc.date2017-04-01T20:00:27Z
dc.date.accessioned2026-07-09T07:54:43Z
dc.descriptionA hypothetical choice experiment was conducted to determine consumers’ willingness to pay for three verified production practice attributes (pasture access, antibiotic use, and individual crates/stalls) in smoked ham and ham lunchmeat. These attributes were verified by the USDA Process Verified Program (PVP), a retailer, or the pork industry. Willingness to pay for verified attributes varied across attributes and verifying entity for both products. Consumers were willing to pay the most for attributes verified by the USDA-PVP. No statistical differences, relative to the product price level, were found across products for the same attribute-verifier combination.
dc.identifierdoi:10.22004/ag.econ.165935
dc.identifierhttps://ageconsearch.umn.edu/record/165935/files/JARE_Dec2013__7_McKendree_pp397G__417.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/165935
dc.identifier.urihttp://hdl.handle.net/123456789/593558
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/165935
dc.titleConsumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products
dc.typeText

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