An Examination of College Students' Produce Consumption and Purchasing Behavior: A Case Study in California
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This research finds that college students spend approximately $58 each week on total food purchases and almost $JO each week on food eaten away from home. College students allocate about 40 percent of their money spent on food eaten away from home to fast food and sit-down restaurants. College students spend roughly $18, or 32 percent of their food-purchase budget, on fruits and vegetables each week. They consume 2.35 servings of fruits each day, slightly higher than the USDA's recommendation. However, college students eat 1.87 servings of vegetables a day, which is almost a whole serving below the USDA's recommendation. This research finds that college-aged consumers are looking for more convenience and better prices among fruits and vegetables and may be more likely to buy more fruit and vegetable items if their needs were better met.