Private vs. Collective Wine Reputation

dc.creatorCaracciolo, Francesco
dc.creatorD’Amico, Mario
dc.creatorDi Vita, Giuseppe
dc.creatorPomarici, Eugenio
dc.creatorDal Bianco, Andrea
dc.creatorCembalo, Luigi
dc.date2017-04-01T20:09:00Z
dc.date.accessioned2026-07-09T10:49:12Z
dc.descriptionUsing a hedonic pricing model, this paper investigates the pricing implications of two broadly defined wine reputation strategies: private and collective. While the former consists of an individual quality differentiation strategy relying on an individual wine producer's own reputation, the latter mainly relies on the reputation of a group of wineries belonging to a particular geographic denomination. To this aim, wine purchases made by a nationally representative panel of Italian households were analyzed. Estimates based on quantile regression reveal that the effects of the two reputation strategies (private and collective) have a different weight according to the price segment of the wines in question. While private reputation plays a major role in both low and high priced wines, collective reputation in terms of geographical designations seems especially important for high priced wines.
dc.identifierOther:(ISSN #: 1559-2448)
dc.identifierdoi:10.22004/ag.econ.244704
dc.identifierhttps://ageconsearch.umn.edu/record/244704/files/920150214.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/244704
dc.identifier.urihttp://hdl.handle.net/123456789/622312
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/244704
dc.titlePrivate vs. Collective Wine Reputation
dc.typeText

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