THE INDUSTRY HAS CHANGED, HAVE YOU? THE AGCO STORY

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dc.creatorPennington, G. Barton
dc.creatorStegelin, Forrest E.
dc.creatorTurner, Steven C.
dc.date2017-04-01T20:04:03Z
dc.date.accessioned2026-07-09T03:33:03Z
dc.descriptionAGCO Corporation is a success story in the agricultural machinery sector. Utilizing marketing strategies of out-sourcing, cross-over selling, and a full line of products, AGCO markets its own way. In 7 years, AGCO has 18 brands sold through 7,000 dealerships in 140 countries. Acquisition and consolidation powered the growth of AGCO using nontraditional buyout financing. Herein lies its real success.
dc.identifierdoi:10.22004/ag.econ.20829
dc.identifierhttps://ageconsearch.umn.edu/record/20829/files/sppenn01.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/20829
dc.identifier.urihttp://hdl.handle.net/123456789/534905
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/20829
dc.titleTHE INDUSTRY HAS CHANGED, HAVE YOU? THE AGCO STORY
dc.typeText

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