AGENTES Y MÁRGENES DE COMERCIALIZACIÓN DEL GANADO BOVINO PARA ABASTO EN LOMA BONITA, OAXACA

Martínez Castro, César Julio; Cotera Rivera, Julián; Arceo Merales, Osiris Lizzeth; Forsythe, Eric Damien; Kido Cruz, Ma. Teresa

AGENTES Y MÁRGENES DE COMERCIALIZACIÓN DEL GANADO BOVINO PARA ABASTO EN LOMA BONITA, OAXACA

Autores

Martínez Castro, César Julio

Cotera Rivera, Julián

Arceo Merales, Osiris Lizzeth

Forsythe, Eric Damien

Kido Cruz, Ma. Teresa

Descripción

This work had two objectives: 1) identify and characterize the participating agents in the marketing process of cattle destined for slaughter in the city of Loma Bonita, Oaxaca, and determine the Gross Marketing Margin (GMM) and the Direct Participation of the Producer (DPP) in said process. We identified three direct agents (producer, butcher, and consumer) and an indirect agent (municipal abattoir). We designed a questionnaire for each agent and administered them to 120 producers, 18 butchers, 270 consumers, and one to the manager of the municipal abattoir. The results show that the Direct Participation of the Producer (DPP) is only 23.6% and the Gross Marketing Margin (GMM) obtained by the butchers is 76.4%. We concluded that economic and cultural factors play an important role in the existence of a market that demands beef from culled cattle since the consumer in Loma Bonita, Oaxaca prefers fresh meat over the frozen meat which is sold by local supermarkets.