Demand for Multimedia in the Classroom

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dc.creatorBoyer, Tracy A.
dc.creatorBriggeman, Brian C.
dc.creatorNorwood, F. Bailey
dc.date2017-04-01T19:22:14Z
dc.date.accessioned2026-07-09T05:02:01Z
dc.descriptionThis study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkboard/whiteboard lecture format while faculty members do not. Neither students nor faculty members are enthusiastic about electronic textbooks, and students will accept them only if they save $80. Finally, preferences for multimedia are shown to differ with students who self-report differing note-taking abilities, preferences for chalkboard lectures, and the need for an engaging class. Successful multimedia adoption requires appropriate use and lowering costs for students.
dc.identifierdoi:10.22004/ag.econ.56663
dc.identifierhttps://ageconsearch.umn.edu/record/56663/files/jaae217.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/56663
dc.identifier.urihttp://hdl.handle.net/123456789/558077
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/56663
dc.titleDemand for Multimedia in the Classroom
dc.typeText

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