Proactive Customers Integration as Drivers of an Integrated Food Chain
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Competitiveness of European Small and Medium sized Enterprises (SME) in the global marketplace
is correlated to and determined by diverse factors. However, specifically SME’s ability to
satisfy explicit and implicit customer requirements as well as to proactively integrate them as a
driver of complex business networks is a key success factor. Although this seems to be the most
obvious economic principle, it is hard to be achieved in complex networks of small actors, including
vertical and horizontal supply chain dimensions, especially due to self-organisation of single
network entities in relation to the continuous and dynamic adjustment of the overall
network. Moreover, dynamically changing customer needs, evolving requirements (e.g. legislative
demands, technology enablers) and process disturbances (e.g. delivery deviations, incompatibility
of supplied semi-finished products) need to be handled.