Estimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data

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dc.creatorBrown, Mark G.
dc.date2017-04-01T16:53:32Z
dc.date.accessioned2026-07-09T05:35:55Z
dc.descriptionIn this study, city-by-city, weekly grocery store sales data were used to estimate the impacts of the FDOC, TV, RADIO and HC promotional programs. The estimates indicate that the RADIO program was effective, having a B/C of 1.4. For the TV and HC programs, benefits were less than costs.
dc.identifierdoi:10.22004/ag.econ.104334
dc.identifierhttps://ageconsearch.umn.edu/record/104334/files/RP%202009-5.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/104334
dc.identifier.urihttp://hdl.handle.net/123456789/565818
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/104334
dc.titleEstimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data
dc.typeText

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