Analyzing Consumer Demand During A Food Scandal: The Case of Dioxin Contaminated Feed in Germany And The Media

Vista sencilla de ítem
dc.creatorRieger, Jorg
dc.creatorKuhlgatz, Christian
dc.date2017-04-01T17:38:03Z
dc.date.accessioned2026-07-09T09:51:50Z
dc.descriptionThis study investigates the effect of media coverage on the consumer demand for pork chops and chicken filet in the course of the German dioxin scandal in 2011. A media index is constructed to account for the dynamics of the media coverage for the first nineteen calendar weeks in 2011. The response of the German households is estimated with a dynamic correlated random effect Tobit model based on weekly panel data provided by the GfK and data on media coverage provided by Lexis Nexis. Our dataset contains detailed information on purchasing transactions and socio-economic characteristics of the consumer households. The empirical results show that unobserved heterogeneity is important to consider when analyzing the determinants of demand in times of a scandal. For both meat products, media had a significant negative effect on the propensity to consume as well as the quantity purchased.
dc.identifierdoi:10.22004/ag.econ.212197
dc.identifierhttps://ageconsearch.umn.edu/record/212197/files/Rieger-Analysis%20of%20Consumer%20Demand%20during%20a%20Food%20Scandal-1247.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/212197
dc.identifier.urihttp://hdl.handle.net/123456789/613112
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/212197
dc.titleAnalyzing Consumer Demand During A Food Scandal: The Case of Dioxin Contaminated Feed in Germany And The Media
dc.typeText

Archivos

Colecciones

University of Minnesota