Separate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef

dc.creatorJaenicke, Edward C.
dc.creatorChikasada, Mitsuko
dc.date2017-04-01T13:58:04Z
dc.date.accessioned2026-07-09T02:49:30Z
dc.descriptionUsing supermarket survey data that include a store’s adoption of a new fresh irradiated ground beef product, this paper investigates whether the adoption decision-making process differs depending on whether adoption would make the store a leader or a follower. We model the adoption decision in two ways that take the leader-follower decision into account. Our results show only limited differences in store attributes across groups classified as leaders, followers, or non-adopters. More significantly, however, the results show that store attributes such as proximity to competitors and store size, among others, play separate roles in the decision to lead or follow.
dc.identifierdoi:10.22004/ag.econ.7066
dc.identifierhttps://ageconsearch.umn.edu/record/7066/files/37030029.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/7066
dc.identifier.urihttp://hdl.handle.net/123456789/520790
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/7066
dc.titleSeparate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef
dc.typeText

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