IICA marketing and agroindustry study: pilot phase report
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Instituto Interamericano de Cooperación para la Agricultura (IICA)
Deloitte Haskins & Sells
Deloitte Haskins & Sells
Resumen
Descripción
The pilot phase of the IICA Marketing and agroindustry project consisted of field work undertaken by outside consultants in four selected sample countries in Latin America and the Caribbean (LAC) and in North America. The field data collection was managed by the Prime Consultants, who are also responsible for data analysis and overall conclusions from this phase.
Palabras clave
Canadá||Canada||Canadá||Canada, Agroindustria||agro-industry||agroindústria||agro-industrie, Mercadeo||marketing||comercialização||commercialisation, Representación Canadá