Making modern poultry markets work for the poor, India
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This practice documents the work of PRADAN (Professional Assistance for Development Action), a leading NGO in India, in organizing and supporting rural women to take up poultry rearing and develop this into a successful market-linked enterprise. Women poultry rearers have been organised into a Poultry Producers’ Cooperative in the district of Hoshangabad in Madhya Pradesh. Through the cooperative, these women have been successfully linked to a remunerative though volatile poultry market. In addition, the collective institutional structure has facilitated skill and knowledge building on improved management and rearing practices, and also disease control. This practice documents the processes adopted by the women poultry rearers to break market entry barriers and become a viable and sustainable enterprise.