SUCCESS FOR THE WHOLE FOOD CHAIN: TESTING THE MODEL OF NETWORK SUCCESS IN UKRAINE
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Most empirical studies that declare their focus on network success or performance investigate the
achievement of goals by an individual firm participating in a network. Goals that are set at the
network level are mainly neglected. The aim of this study is to develop and test the model that
includes goal achievement at both the firm and network levels. We test our model in the context
of strategic supply chain networks in the Ukrainian food industry. The results indicate that
network-level goals really exist in strategic networks and are subject to significant effect on the
part of cooperation and coordination.