Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas

dc.creatorde Brauw, Alan
dc.creatorHirvonen, Kalle
dc.creatorMekonnen, Daniel Ayalew
dc.date2024-11
dc.date2025-01-07T22:07:59Z
dc.date2025-01-07T22:07:59Z
dc.date.accessioned2026-06-27T15:13:16Z
dc.descriptionThe food environment represents the place in which demand for food meets supply—consumers purchase foods in the food environment, while retailers of the food consumers purchase represent the end of the value chain. In many countries, the food environment is characterized by a large number of micro-, small-, and medium-sized enterprises (MSMEs) who sell the majority of healthy foods. Ethiopia fits this description; among healthy food groups purchased by at least one-third of customers within a given week, at least 88 percent of consumers making purchases by them from MSMEs (de Brauw and Hirvonen 2024). This note summarizes lessons from a set of surveys conducted among 1686 MSMEs likely to sell healthy foods in woreda 8 of Kolfe Keranyo in Addis Ababa and in Butajira town in central Ethiopia in late 2023. The first survey concentrated on listing all businesses selling food in selected areas of the two sample locations; the second survey then asked detailed questions about the business environment and practices of selected MSMEs. The majority of surveyed MSMEs can be characterized as either kiosks or small shops; the next most common were restaurants, followed by street vendors and juice shops (de Brauw et al. 2024).
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/168663
dc.identifier.urihttp://hdl.handle.net/123456789/98062
dc.languageen
dc.publisherInternational Food Policy Research Institute
dc.rightsOpen Access
dc.sourcede Brauw, Alan; Hirvonen, Kalle; and Mekonnen, Daniel Ayalew. 2024. Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas. SHiFT Initiative Project Note November 2024. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/168663
dc.subjecthealth
dc.subjectnutrition
dc.subjectfood environment
dc.subjectfood consumption
dc.subjectsmall and medium enterprises
dc.titleIncreasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas
dc.typeBrief

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