What Matters in Consumer Berry Preferences: Price? Source? Quality?
| dc.creator | Ernst, Stanley C. | |
| dc.creator | Batte, Marvin T. | |
| dc.creator | Darby, Kim | |
| dc.creator | Worley, C. Thomas | |
| dc.date | 2017-04-01T13:59:18Z | |
| dc.date.accessioned | 2026-07-09T02:53:30Z | |
| dc.description | This paper reports on initial data collection for the consumer-preference objective in the three-year research project, "An Extended-Season Barry Production and Marketing System to Enhance Viability of Small Appalachian Farms and Rural Communities." This USDA NRI-funded project studies impacts on small farms and rural communities of widespread adoption of a unique full-season system of berry production with sales to high-value markets. Small-acreage farms in Southern Ohio and similar Appalachian regions are looking for alternatives that may approach the per-acre returns of traditional tobacco production. Small fruit crops have similar production requirements (labor and management intensive, small acreage) and can provide a significant income that more closely approaches tobacco than do many other alternatives. The overall project combines research on the required production system, on marketing strategies for high-value berries and berry products produced in this region, and on the impact such production and processing may have on case-study communities. This report relates to work to understand attributes consumers value in the market that may inform producers on marketing strategies. | |
| dc.identifier | doi:10.22004/ag.econ.8548 | |
| dc.identifier | https://ageconsearch.umn.edu/record/8548/files/37010068.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/8548 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/522251 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/8548 | |
| dc.title | What Matters in Consumer Berry Preferences: Price? Source? Quality? | |
| dc.type | Text |