The Economic Impacts of Direct Produce Marketing: A Case Study of Oklahoma's Famers' Markets

Henneberry, Shida Rastegari; Taylor, Merritt J.; Whitacre, Brian E.; Agustini, Haerani N.; Mutondo, Joao E.; Roberts, Warren

The Economic Impacts of Direct Produce Marketing: A Case Study of Oklahoma's Famers' Markets

Autores

Henneberry, Shida Rastegari

Descripción

The IMPLAN model is used to estimate total (direct and secondary) economic impacts of farmers' markets in Oklahoma's economy. The results show that Oklahoma farmers' markets generate a total gross sale of $3.3 million, with a total economic impact of $7.8 million.