U.S. Grass-Fed Beef: Marketing Health Benefits
| dc.creator | McCluskey, Jill J. | |
| dc.creator | Wahl, Thomas I. | |
| dc.creator | Li, Quan | |
| dc.creator | Wandschneider, Philip R. | |
| dc.date | 2017-04-01T20:09:55Z | |
| dc.date.accessioned | 2026-07-09T03:59:37Z | |
| dc.description | Grass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the choice of the product, and higher levels of omega-3 fatty acids have a positive effect. Price is the most important attribute to respondents (39.5%), a low level of fat and calories is the second most important attribute (36.9%), and the level of omega-3 fatty acids is the least important of these factors (23.6%). | |
| dc.identifier | doi:10.22004/ag.econ.27758 | |
| dc.identifier | https://ageconsearch.umn.edu/record/27758/files/36030001.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/27758 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/543172 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/27758 | |
| dc.title | U.S. Grass-Fed Beef: Marketing Health Benefits | |
| dc.type | Text |