BRANDING REGIONAL IDENTITY AS A DRIVER FOR RURAL DEVELOPMENT
| dc.creator | Messely, Lies | |
| dc.creator | Dessein, Joost | |
| dc.creator | Lauwers, Ludwig H. | |
| dc.date | 2017-04-01T18:32:32Z | |
| dc.date.accessioned | 2026-07-09T05:03:15Z | |
| dc.description | Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory approach, we conducted interviews in three case regions: West Cork (Ireland), Groene Woud (the Netherlands) and Pajottenland (Belgium). The study of these cases led to the formulation of critical success factors on the organization of regional branding. | |
| dc.identifier | Other:isbn 978-86-82121-76-3 | |
| dc.identifier | doi:10.22004/ag.econ.57406 | |
| dc.identifier | https://ageconsearch.umn.edu/record/57406/files/Lies%20Messely%20cover.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/57406 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/558355 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/57406 | |
| dc.title | BRANDING REGIONAL IDENTITY AS A DRIVER FOR RURAL DEVELOPMENT | |
| dc.type | Text |