Inclusive Business Models Toolkit: Link Methodology (in Hindi)
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International Center for Tropical Agriculture
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This is an abridged version of LINK Methodology in Hindi. LINK can help your business facilitate a systematic learning process between actors from a selected value chain, and discover new opportunities for innovation, based on the application of a partici¬patory toolkit, with four main tools: (1) The value chain map, used to understand the macro context of markets and the businesses which link rural producers with buyers; (2) The business model canvas, used to understand in more detail each business which links rural producers with buyers; (3) The New Business Model principles, used to determine whether each business which links rural producers with buyers is truly inclusive; and (4) The prototype cycle, used to continuously improve the inclusivity of every business which links rural producers with buyers.
Palabras clave
value chain, cadena de valor, gender, genero, markets, mercados, farmers, agricultores