Overheating Willingness to Pay: Who Gets Warm Glow and What It Means for Valuation

dc.creatorInteris, Matthew G.
dc.creatorHaab, Timothy C.
dc.date2017-04-01T16:38:03Z
dc.date.accessioned2026-07-09T08:15:47Z
dc.descriptionIn traditional contingent valuation, the researcher seeks the amount a respondent is willing, ceteris paribus, to pay to obtain something. But if a respondent receives a “warm glow” from a yes response, ceteris is not paribus. In estimating willingness to pay (WTP) to reduce environmental impacts from consumption of transportation fuel, we find that respondents who were relatively less environmentally focused in the past receive greater warm-glow benefits from a “yes” response and have greater "warm” WTP (WTP that includes warm-glow benefits). Yet respondents who were relatively more environmentally focused in the past have greater “cold” WTP (WTP excluding warm-glow benefits).
dc.identifierdoi:10.22004/ag.econ.180418
dc.identifierhttps://ageconsearch.umn.edu/record/180418/files/ARER%202014%2008%20Interis.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/180418
dc.identifier.urihttp://hdl.handle.net/123456789/597250
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/180418
dc.titleOverheating Willingness to Pay: Who Gets Warm Glow and What It Means for Valuation
dc.typeText

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