POSSIBLE IMPACT OF THE NEW FRUIT AND VEGETABLE COMMON MARKET ORGANISATION REFORM ON THE INDUSTRIAL TOMATO SUPPLY CHAIN IN ITALY
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The objective of this paper is to provide an impact analysis of the Fruit and Vegetables CMO reform
with respect the Italian processed tomato sector, including the evaluation of the effects on agriculture
and on tomato industry. The impact on agriculture (tomato sector) at farm level, is evaluated by PMP
models applied to FADN farms of Farm Type "fruit and vegetables" acting in Emilia Romagna,
Veneto and Puglia. The impact on the industrial component of the chain is analysed in relation with
the degree of resistance of processed tomato industries facing a likely positive trend of fresh tomato
prices induced by the reform application. Result shows as full decoupling will have a very negative
impact if industry doesn't differentiate their production increasing the level of service in their
production.