Identifying high-potential market opportunities in North America for Latin American and Caribbean agro-industry firms

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dc.creatorInstituto Interamericano de Cooperación para la Agricultura (IICA)
dc.creatorDeloitte and Touche
dc.date2020-09-03T14:36:16Z
dc.date2020-09-03T14:36:16Z
dc.date1992-03
dc.date.accessioned2026-06-30T22:21:31Z
dc.description134 páginas
dc.descriptionThe document addresses that one of the objectives of the joint venture project between the IICA, Agriculture Canada (AGCAN) and the Canadian International Development Agency (CIDA), specifically as concerns agroindustry and trade, is to increase knowledge in the countries of LAC concerning the characteristics and peculiarities of North American markets, as a means of expanding opportunities and promoting new and better trade relations. This monograph, prepared by the external consultants Deloitte&Touche, constitutes a significant step toward reaching that goal. The document identifies the main trends and factors affecting the demand for processed products on the principal North American markets. It also identifies ten groups of processed agricultural products, demand for which is growing dynamically. Four of these - processed meats and tropical fruits, natural edible and inedible additives-were given priority because of the strong possibility of their being supplied by LAC. The material contained in this monograph represents a synthesis of the complete work; detailed studies are available for consultation at IICA Headquarters. The monograph also includes a helpful guide for identifying market opportunities as seen from the perspective of export promotion. Table of contents: a step-wise approach to marketing opportunity identification; a review of high-potential products for LAC firms in North American markets; conclusions from high-potential market sector studies and three annexes.
dc.formatapplication/pdf
dc.identifier0534-5391
dc.identifierhttps://hdl.handle.net/11324/11786
dc.identifier.urihttp://hdl.handle.net/123456789/364059
dc.languageen
dc.publisherInstituto Interamericano de Cooperación para la Agricultura (IICA)
dc.subjectAgroindustria||agro-industry||agroindústria||agro-industrie
dc.subjectComercio exterior||foreign trade||comércio externo||commerce extérieur
dc.subjectPromoción de la exportación||export promotion||promoção da exportação||promotion des exportations
dc.subjectInvestigación de mercados||market research||pesquisa de mercado||étude de marché
dc.subjectProductos||products||produto||produit
dc.subjectCaribe||Caribbean||Caraíbas||Caraïbes
dc.subjectAmérica Latina||Latin America||America Latina||Amérique latine
dc.subjectRepresentación Costa Rica
dc.titleIdentifying high-potential market opportunities in North America for Latin American and Caribbean agro-industry firms
dc.typeLibro

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