Assessing Georgia Consumer Attitudes and Beliefs about Locally or Regionally Produced Livestock and Products
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
Interest in local and regional food production has been growing in the last few years. The study,
therefore, assessed consumer attitudes and beliefs regarding local or regional livestock products.
Data were obtained from a convenience sample of 384 participants from several counties of
Georgia, and were analyzed by descriptive statistics, including chi-square tests. A majority of
respondents thought using chemicals and additives in locally or regionally produced beef or goat
meat was a serious or somewhat serious hazard. Consequently, many were willing to pay more
for meat certified as locally or regionally produced. Furthermore, a majority agreed or strongly
agreed with statements on meat attributes, such as affordability and quality. Chi-square tests
showed that race/ethnicity and education had significant relationships with willingness to pay
more for meat certified as locally or regionally produced. Additionally, safety, availability,
quality, desirability, and hygiene had significant relationships with willingness to pay more for
meat certified as locally or regionally produced.