A Study of Baseline Estimates
| dc.creator | Lee, Jonq-Ying | |
| dc.date | 2017-04-01T19:53:46Z | |
| dc.date.accessioned | 2026-07-09T04:27:37Z | |
| dc.description | Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and promotional activities was examined using the ordinary least squares method in this analysis. | |
| dc.identifier | doi:10.22004/ag.econ.36833 | |
| dc.identifier | https://ageconsearch.umn.edu/record/36833/files/RP-2006-3.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/36833 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/550224 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/36833 | |
| dc.title | A Study of Baseline Estimates | |
| dc.type | Text |