Agricultural Input Market Segments: Who Is Buying What?
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For agribusiness managers and salespeople, understanding customers and their
preferences and behaviors is crucial to success. This study uses cluster analysis to
identify five distinct buyer segments for expendable input purchases for U.S. crop
and livestock commercial producers. A multinomial logit model is used to predict
segment membership based on demographic, behavioral, and business management
factors. Results provide important information for agricultural input suppliers.