Eliciting values for environmental attributes of a private good using a real choice experiment
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Markets for environmentally friendly
products have been expanding during the last decade.
These products provide both private benefits to the
consumer and environmental – public – benefits. The
demand for environmentally friendly products has
consequently received a growing interest. Our study
aims at studying consumers' choices for a non-food
product, i.e. roses, with different environmental
attributes. We combine a choice experiment with a
laboratory experiment to provide real economic
incentives.