The returns to promotion of healthy choices in Tasmania: are you in the dark about the power of mushrooms?
| dc.creator | Alston, Julian M. | |
| dc.creator | Parks, Joanna C. | |
| dc.date | 2017-04-01T19:47:33Z | |
| dc.date.accessioned | 2026-07-09T09:49:25Z | |
| dc.description | The Australian Mushroom Growers Association (AMGA) has recently developed a revised marketing strategy to promote mushrooms using messages based on scientific findings about the nutrition and health consequences of regularly incorporating mushrooms into meals. This article evaluates impacts based on a test-market experiment in Tasmania. We use a difference-in-differences econometric methodology to quantify the programme-induced shifts in demand, and we use the resulting estimates in a supply and demand modelling framework to quantify the effects of promotion-induced demand shifts on prices, quantities, and measures of economic well-being. We estimate a conservative benefit–cost ratio for Tasmanian producers of 7.6:1 if they were to bear the entire cost and 11.4:1 if the programme were financed by a levy on production (or spawn). The aggregate benefit–cost ratio, including benefits to consumers is also 11.4:1. 1 | |
| dc.identifier | doi:10.22004/ag.econ.211673 | |
| dc.identifier | https://ageconsearch.umn.edu/record/211673/files/j.1467-8489.2011.00577.x.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/211673 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/612671 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/211673 | |
| dc.title | The returns to promotion of healthy choices in Tasmania: are you in the dark about the power of mushrooms? | |
| dc.type | Text |