The Returns to Promotion of Healthy Choices in Tasmania: Are You in the Dark about the Power of Mushrooms?
| dc.creator | Alston, Julian M. | |
| dc.creator | Parks, Joanna C. | |
| dc.date | 2017-04-01T20:21:33Z | |
| dc.date.accessioned | 2026-07-09T06:06:03Z | |
| dc.description | The Australian Mushroom Growers Association (AMGA) has recently developed a revised marketing strategy to promote mushrooms using messages based on scientific findings about the nutrition and health consequences of regularly incorporating mushrooms into meals. This article evaluates impacts based on a test-market experiment in Tasmania. We use a difference-in-differences econometric methodology to quantify the program-induced shifts in demand, and we use the resulting estimates in a supply and demand modeling framework to quantify the effects of promotion-induced demand shifts on prices, quantities, and measures of economic well-being. We estimate a conservative benefit-cost ratio for Tasmanian producers of 7.6:1 if they were to bear the entire cost and 11.4:1 if the program were financed by a levy on production (or spawn). The aggregate benefit-cost ratio, including benefits to consumers is also 11.4:1. | |
| dc.identifier | doi:10.22004/ag.econ.124359 | |
| dc.identifier | https://ageconsearch.umn.edu/record/124359/files/2012AC%20Parks_%20J%20CP.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/124359 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/572327 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/124359 | |
| dc.title | The Returns to Promotion of Healthy Choices in Tasmania: Are You in the Dark about the Power of Mushrooms? | |
| dc.type | Text |