Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change

dc.creatorHine, Susan E.
dc.creatorPritchett, James G.
dc.creatorLoureiro, Maria L.
dc.creatorMeyer, Susan E.
dc.date2017-04-01T13:50:59Z
dc.date.accessioned2026-07-09T05:07:56Z
dc.descriptionAn evolving produce industry has placed vegetable growers in northern Colorado at a competitive disadvantage. The Colorado producers’ strategic response is to form a value-added, cold storage processing cooperative in the hopes of establishing a better position for marketing their vegetables on a year-round basis. This case study discusses the results of both a market demand and processing feasibility study conducted for these vegetable growers.
dc.identifierOther:0738-8950
dc.identifierdoi:10.22004/ag.econ.59613
dc.identifierhttps://ageconsearch.umn.edu/record/59613/files/S05-06.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/59613
dc.identifier.urihttp://hdl.handle.net/123456789/559435
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/59613
dc.titleVertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change
dc.typeText

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