THE IMPACT OF FOOD PRODUCT CHARACTERISTICS ON CONSUMER PURCHASING BEHAVIOR: THE CASE OF FRANKFURTERS

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dc.creatorHarris, James Michael
dc.date2017-04-01T20:16:54Z
dc.date.accessioned2026-07-09T03:55:24Z
dc.descriptionConsumers purchase different foods with differing characteristics. These reasons undoubtedly extend beyond prices to include taste, convenience, and the presence or absence of nutrients. Mandatory food product labeling now provides information on nutrients in food products. However, survey data indicates that consumers value taste more highly than nutrition when they purchase food, at least for some food products. This study employs hedonic price analysis to demonstrate that consumers value taste more than nutrition when they purchase frankfurters.
dc.identifierdoi:10.22004/ag.econ.26595
dc.identifierhttps://ageconsearch.umn.edu/record/26595/files/28010092.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/26595
dc.identifier.urihttp://hdl.handle.net/123456789/542009
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/26595
dc.titleTHE IMPACT OF FOOD PRODUCT CHARACTERISTICS ON CONSUMER PURCHASING BEHAVIOR: THE CASE OF FRANKFURTERS
dc.typeText

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