ESTIMATING COKE AND PEPSI'S PRICE ADVERTISING STRATEGIES

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dc.creatorGolan, Amos
dc.creatorKarp, Larry S.
dc.creatorPerloff, Jeffrey M.
dc.date2017-04-01T16:47:35Z
dc.date.accessioned2026-07-09T03:49:30Z
dc.descriptionA semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent and efficient. These estimates are used to test theories about the strategies of firms and to see how changes in incomes or factor prices affect these strategies.
dc.identifierdoi:10.22004/ag.econ.25057
dc.identifierhttps://ageconsearch.umn.edu/record/25057/files/wp789.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/25057
dc.identifier.urihttp://hdl.handle.net/123456789/540475
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/25057
dc.titleESTIMATING COKE AND PEPSI'S PRICE ADVERTISING STRATEGIES
dc.typeText

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University of Minnesota