Trust as a Determinant of Consumer Behaviour in Food Safety Crises

dc.creatorDierks, Leef H.
dc.creatorHanf, C.-Hennig
dc.date2017-04-01T15:16:29Z
dc.date.accessioned2026-07-09T03:51:00Z
dc.descriptionBased on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard purchasing situation and in the environment of a hypothetical food safety incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a crucial factor determining their behaviour under uncertainty.
dc.identifierdoi:10.22004/ag.econ.25452
dc.identifierhttps://ageconsearch.umn.edu/record/25452/files/cp060497.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/25452
dc.identifier.urihttp://hdl.handle.net/123456789/540866
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/25452
dc.titleTrust as a Determinant of Consumer Behaviour in Food Safety Crises
dc.typeText

Archivos