The Brand Regional Natural Reserve of Martinique: Promise of Quality and Difference
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The 40 Regional Natural Reserves of France have had the role, since their creation in 1966, to protect and develop the inheritance of their classified territory while contributing to its economic, social, and cultural development. Since 1996, they have offered the possibility to the businesses of their territory to use the trademark "Regional Natural Reserves of ...". A charter Quality established by type of product and an agreement signed with the company, fix control and conditions of use of this trademark. Like other products in Metropolitan France, honeys of Martinique have profited since the end of 2001, from the trademark "Regional Natural Reserve", which offers to the consumer a guarantee of origin, of authenticity, of know-how, and of naturalness. Developing products carried out in strict respect for scheduled conditions, this brand presumes a traceability. After the first year since launching, the trade mark promise of quality for the consumer appears to be an economic development tool allowing a better product evaluation. New work is in progress to develop the use of the trade mark with other agricultural produce and artisanal or tourist items.