Innovation in Food Products: First-mover Strategy and Entropy Metrics
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals.