Improving the Transfer and Use of Agricultural Market Information in Zambia: A User Needs Assessment
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The overall objective of the assessment is to review the current agricultural marketing information system and to establish felt marketing needs for agricultural marketing participants and other interested parties. Specifically, the study aimed at achieving the following- to assess the marketing information needs among user groups; to assess the current level of satisfaction and utilization of existing marketing support (information) services including AMIC; to identify other agricultural marketing information providers and the type of information they provide; and make recommendations on the necessary improvements, if any, to the current agricultural marketing information system.