Evaluating customer preference for wooden deck materials with age effects
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Customer satisfaction is considered a key performance indicator in
business. It is a common assumption that high customer satisfaction ratings
leads to repurchase of products and may also result in purchase of other
products in the product line. In the present study, focus is directed at
measuring customer satisfaction for wooden decking materials. Customer
preferences for materials that had been subject to simulated use for two
years were measured and these were compared with consumer preferences
for new materials. The results indicate that customers prefer deck materials
with age effects. The deck materials that had the lowest score when new,
had the highest improvement of preference score after aging.