National Agricultural Association of Banana Producers of Belén de Umbria
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Asociación Nacional Agropecuaria de Productores de Plátano de Belén de Umbría (National Agricultural Association of Banana Producers of Belén de Umbria) – an association of small banana producers of the Dominico Hartón variety – has been operating in the Municipality of Belén de Umbría since 1999. The association has positioned itself as one of the main suppliers of raw material for the Pepsico agro-industrial company. The particularity worth mentioning is that it became established with a small group of seven villagers, grew to reach over 100 members in some periods, and has diversified its provision of products through the transformation of raw material. While in the year 2000, when the organization became legally established, its sevenpartners produced approximately 240 000 kilograms of bananas annually, which were sold fresh for about USD 30 000, since 2010 the association has a commercial agreement signed with Pepsico, to which it sells peeled bananas. This presently (2021) translates into annual sales of USD 650 394. One of the keys to the organization’s development has been to have established this commercial relationship, as it enabled constant demand and a relatively stable and known price.