Rotational grazing adoption in cattle production under a cost-share agreement: does uncertainty have a role in conservation technology adoption?
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Rotational grazing has been promoted as a best management practice with environmental
benefits and associated higher revenue. Its adoption rate has been relatively
low. This study investigates the role of uncertainty in the adoption of rotational grazing
with a cost-share by cattle producers. Mail survey results indicate that 63–71 per
cent of cattle producers are uncertain about adoption with a government cost-share.
The study suggests that the possibility of uncertainty should be considered in cases
where willingness-to-pay is elicited in the context of adoption of technology.