Development and Measurement of Farm-to-Retail Price Linkage for Evaluating Dairy Advertising Effectiveness

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dc.creatorWohlgenant, Michael K.
dc.creatorClary, Cynda R.
dc.date2017-04-01T20:09:31Z
dc.date.accessioned2026-07-09T06:43:59Z
dc.descriptionA conceptual and empirical framework for estimating the effects of dairy advertising on farm prices and producer returns is developed The model consists of an industry-derived demand equation for milk linking advertising and government purchase. to farm price, and a government purchases equation linking advertising and support prices to government purchases The econometric model is a mixed continuous/ discrete system, estimated by the Amenyia Principle The two-equation system is estimated for both aggregated manufactured advertising and dlsaggregated manufactured advertising The results are consistent with theory and show Significant effects of advertising, particularly for fluid advertising
dc.identifierdoi:10.22004/ag.econ.140089
dc.identifierhttps://ageconsearch.umn.edu/record/140089/files/3Wohlgenant_44_4.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/140089
dc.identifier.urihttp://hdl.handle.net/123456789/580159
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/140089
dc.titleDevelopment and Measurement of Farm-to-Retail Price Linkage for Evaluating Dairy Advertising Effectiveness
dc.typeText

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